Howard Schultz's Seattle coffee bar became Starbucks in 1987. What did a 12-ounce brewed coffee cost the year before?

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A 12-ounce house blend cost 75 cents in 1986, at the Seattle coffee bar Howard Schultz ran while Starbucks roasted his beans. He bought Starbucks the next year and put its name on his shops. Tall was not a size yet, just a 25-cent upcharge for a bigger cup.

In 1986 the shop that became Starbucks sold a 12-ounce coffee for 75 cents and a latte for $1.10.

Source: Seattle Public Library, The Seattle Room Menu Collection · checked 1986