Search traffic to big news sites fell 22% in two years. How much traffic did smaller news sites lose?

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Small news sites, drawing 1,000 to 10,000 daily page views, lost 60% of their search traffic. Google increasingly answers the question on the results page, so the reader gets what they came for without ever clicking through.

Small news sites lost 60% of their Google search traffic in two years. Google now answers the question on the results page.

Source: Chartbeat (via Axios) · checked Mar 2026