How many days before the first day of fall did Starbucks bring back the Pumpkin Spice Latte?

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Starbucks put the Pumpkin Spice Latte back on US menus on August 25, four weeks before fall actually arrived. The Pumpkin Spice Latte was introduced in 2003 as a 100-store trial in Vancouver and Washington, D.C., went nationwide the next fall, and became the most popular seasonal drink the chain has ever sold.

Starbucks' Pumpkin Spice Latte arrives about four weeks before fall does. It's their best-selling seasonal drink ever.

Source: Starbucks Stories · checked Aug 2026